Face of Man began as a men’s grooming lounge in 1978 and, 48 years on – it is an institution. A lot has happened in our 45 incredible years of business and like a fine wine, we only improve with age. Throughout our four epic decades, Face of Man has continued to innovate with a firm finger on the pulse, creating a Salon that not only boasts the latest leading treatments, innovative technologies and exceptionally skilled Therapists but truly holds space for the men that visit us.

Frequented by celebrities, sporting legends, musicians, businessmen and just down-right awesome blokes, the calibre of clientele is a testament to the service our team, and teams before us have provided.

Voted ‘Best Men’s Salon in Sydney’ by GQ in 2017 we have continued to set the standard in our industry. It is truly a privilege to be part of Face of Man and its long and wonderful history here in Sydney!

At Face of Man, we merge both results focussed Advanced Skin treatments with relaxation and nurturing to truly offer men a complete mind, body, and soul experience.

Business Success

In addition to celebrating yet another year of growth despite a global pandemic, we continue to be at the forefront of challenging a stigma that surrounds self-care and men.

With an influx of stress and uncertainly during the past 12 months, self-care particularly in men has been a necessity. We are proud to have created a space in which men felt comfortable enough to embark on their self-care journey.

We are proud to be part of something greater. Allowing men to exist in a space that challenges that belief and helps improve men’s confidence as they can address skin concerns that may be affecting their appearance and thus, their self-esteem.

With our growth has come the introduction of new, innovative treatments and available technologies. We announced an exciting Treatment to our line-up, Pico Toning after acquiring the latest Discovery Pico Plus Laser Machine. We are just 1 of 15 Salons across Australia that have this machinery and as a result, have been able to perform exclusive skin treatments.

Face of Man has grown to 7 full-time therapists, including 6 dermal therapists, which makes it the largest team we have had in our 42 years and we are proud to see this family grow and flourish.

Cricket legend Michael Clarke, Fitness mogul Commando Steve Willis and NRL star Luke Burgess are just some of the impressive individuals that continue to visit Face Of Man and their public praise and influence has been instrumental in helping our team spread the Face Of Man message to the masses.

Our brand awareness and success in 2020 has also seen us expand, introducing a sister brand within the same George Street establishment. This year, we launched Next Level Clinic – a luxury Tattoo Removal Clinic focussing on laser treatments. The launch of our new brand is a true testament to the success of Face Of Man despite adversity throughout the pandemic.

Green Policy

Face Of Man continues to implement sustainable practises within our Salon to help reduce our carbon footprint. We will continuously strive to minimise our impact on the environment and will continue to look for ways to make improvements with our internal processes.

We maintain a rigorous recycling system within the Salon. Wax solvent and cryogen containers are meticulously and correctly disposed of in dedicated bins, boxes and paper are reused whenever possible, and staff have access to full kitchen facilities to avoid unnecessary take-away food and drink packaging.

The brands we are aligned with have been carefully considered. In additional to quality products, we are proud that the items donning our Salon shelves such as Ultraceuticals, Truefitt and Hill and The Beauty Chef are cruelty free. They aim to use sustainably and responsibly sourced products and ingredients.

Customer Experience

At Face of Man, the level of consideration in our client experience is something we pride ourselves on above all else. It is at the forefront of what we do and is encapsulated in our brand values and what we stand for.

We have a responsibility to create a safe, warm, and welcoming space for men. We understand that self-care at this capacity is a new concept for many men and living in an age where mental health is such a focal point among men, we ensure that their time spent at Face of Man not only treats their skin but supports their mental health. We take the client experience very seriously.

From the moment a client walks through the elevator doors, they transcend into a state of instant calm as the outside noise melts away and they can begin to slow down.

Upon arrival, our receptionist warmly greets each client by name to further enhance our VIP experience. He will be escorted to our waiting area, sink into our 1920s vintage Chesterfield sofa and while he completes his client card, sip on a complementary beer, scotch, herbal tea, infused water, or elixir.

The waiting room is filled with scents to spoil the senses and create a relaxing ambience.

If the client is having multiple treatments, he will be shown through to our locker room where he can securely store his belongings and be given a luxurious fluffy robe and slippers to wear.

Their therapist will introduce herself before walking the client through to his treatment room ensuring the client feels comfortable.

For clients having full body waxing, massage or body chippering they have the choice of having a shower afterwards. If they do not have time all these treatments finish with removal of wax or oil by hot towels. After their treatment clients are again shown back to the reception area where a glass of infused water or elixir and complementary sweet treat awaits them. The receptionist will again address them by name and make sure everything. was to their expectation and that they leave happy.

The experience does not end once the client leaves the Salon. The client receives a follow up email the next week checking in with him and his skin or if he has any concerns or questions about his treatment or homecare regime. In addition to this existing client will also be offered regular specials exclusive to them and tailored to suit their skin.

Staff and Training

The team at Face of Man are highly skilled, experienced and possess all the credentials and qualifications required to safety treat our clients. Despite their wealth of knowledge, our team frequently undergo rigorous training to ensure that their finger is firmly on the pulse with the latest treatments and technologies within our industry.

In addition to regular training, our Team are also tested in-house by our head Dermal Therapist to ensure they have extensive product knowledge across our entire range. It is important that our clients feel that their Therapist demonstrates the experience and knowledge that is expected of our team at Face of Man.

Each week we will take a specific treatment of the week and all therapists will be asked questions and casually tested on different aspects of the feature treatment, be it procedure or ingredients. We also ensure that if a therapist has not performed a treatment for a period, they are refreshed and know exactly how it is performed, the science behind it as well as its benefits.

It is also critical that our team can make carefully considered and educated decisions regarding treatment and product prescriptions so that our clients have the best possible chance of reaching their skin goals.

Challenges

The year that was certainly presented our industry in its entirety with complete uncertainty. Covid-19 began to impact Face of Man in February of 2020 and being positioned in the inner city of Sydney with dense population, restrictions were both strict and imperative. As people became more mindful of the contagious nature of the virus, clients began to cancel their upcoming appointments. This deeply affected team morale and created plenty of angst for management.

The mandatory lockdown that occurred in March certainly hit home. It broke our hearts to close our Salon doors for a indefinite amount of time and we would greatly miss seeing our wonderful team and clients on a daily basis.

Despite the uncertainty, our team used this time to recalibrate. During this time, we were especially productive. We used the downtime to work on quality assurance, finesse our policies and procedure manuals and update our treatments and client experience. It was certainly the silver lining in an otherwise devastating time.

Our team was open to furthering their education and underwent online studies. We developed a new treatment called the LED Platinum which would become launch offer when the restrictions eased. The LED Platinum included microdermabrasion, oxygen facial and finished with LED. It would be exactly what the client needed to re-enter the world after lockdown and completely reset and restore his skin.

On the 2^nd of June we hired 2 new team members. We have all been receiving Job Keeper through this ordeal which ended in March 2021.

For us, it has been about getting back to basics and doing what we love; Treating our clients, making them feel important and delivering incredible results and customer service.

Despite an improved marketing strategy, we are still missing many of our regular clients who have yet to return to Face Of Man since the pandemic. Due to this, we are 30 – 37% down yet remain positive that with work resuming in Sydney CBD and the rollout of the vaccination, our clients will be returning, we will continue to grow and find more success as the year progresses.

Despite the spanner the pandemic threw, there were plenty of positive takeaways. We were able to use the downtime constructively to improve our client experience and team processes, we found resilience as a team, remained calm and had faith in the journey.

It will take a long time to re-build our business. We certainly did not come out of Covid-19 unscathed and inherited debt in the process however we remained close with our suppliers who were understanding and gave us the breathing room to get back on our feet. Our support network has been instrumental in helping us find our footing and as a result, our business can thrive again.

Join The Movement

We are industry leaders in Men’s grooming and offer an indulgent selection of bespoke services guaranteed to make you feel completely relaxed and refreshed.

Our team cannot wait to treat you and we look forward to meeting you soon.

You can expect more than a haircut at True Cut Barber Studio inside of Face of Man – expect recognition, confidence, and a whiskey on the house.

Esquire named us among the best — your turn to see why.

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August 15, 2025

A SHAVE AND A HAIRCUT really are the building blocks to looking good and feeling even better, on the proviso that you find a barber who knows exactly what you want and can balance that with what you need.

Given this, here are our picks of Sydney’s best barbers and hairdressers for men. Whether you’re after a short-back-and-sides or razor-sharp buzzcut, we’ve got you covered. Selected through a combination of trial (and error), word-of-mouth recommendation and reputation for providing men the best haircuts in Sydney.

Read the Esquire article  |  Face of Man Barber Grooming Services

Boss Hunting featured Face of Man as one of the Best Barbers in Sydney for a Cutting-Edge Trim.

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October 1, 2024

No list of the best barbers in Sydney is complete without a name drop for Face of Man.

The QVB institution was originally founded in 1978, and despite the refurbishments, still retains much of its classic smokers lounge charm. Whisky bar and all.

Headed by local fade pioneer Shafeel (formerly of the famed Chifley Barbers) — who has lined up everyone from Aussie F1 icon Daniel Ricciardo to the Wu-Tang Clan (the latter by personal request) — whether you’re after a cut or a beard trim, you simply cannot go wrong here.

Recently, the aesthetics hub has expanded its ‘Face of Grooming’ services to include quite an extensive list of innovative beauty treatments — beyond the standard facial — executed by an accredited team of technicians and therapists.

Read the Boss Hunting article  |  Face of Man Barber Grooming Services

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September 9, 2024

Prince William has updated his stuffy image with a scruffy nine o’clock shadow.

Photographs of the Prince of Wales attending a private exhibition viewing at the Saatchi Gallery in London with stubble worthy of a George Michael impersonator have revived the heir to the throne’s endangered pin-up status.

…

Read The Sydney Morning Herald Article  |  Meet Francisca

(Image Credit: Getty Images)

Honoured to be featured in Sitchu Sydney “Best Facials in Sydney” list!

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July 1, 2024

Australia’s first-ever men’s grooming lounge, Face of Man has been successfully catering to the grooming needs of male Sydneysiders for more than 40 years.

Located behind the iconic Queen Victoria Building, the slick, spacious venue offers a comprehensive array of services tailored specifically to blokes.

With multiple treatment rooms – offering  everything from customised facials and massage therapies, to injectables and hair removal – this day spa is a true one-stop-shop for head to toe grooming overhaul.

End your visit with a haircut or hot towel shave via the in-house barbers, lead by head barber, Shafeel, gents can get their locks and beards tended to whilst in ducking in a beer or a glass of scotch at the same time.

Read the SITCHU article  |  Meet Your Dermal Therapists

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April 16, 2024

Brow Benefits

Outside of anti-ageing products and treatments, there is an optical illusion hack that can instantly add some eye area pep: a brow shape.

As men age, our eyebrows often become overgrown. So, if you’ve got bushy eyebrows that would make even Noel Gallagher blush, then just cleaning up some of the excess hair can really help shave off the years. And while you may think that a sneaky swipe of your razor is a solution, a stubbly unibrow is never a good look. Instead, play it safe and pay a professional.

Face of Man have been a staple in Sydney’s male grooming scene for more than 40 years and their premium new HQ is the place to go for some serious TLC. Amidst the offering of in-house barber, swanky Elemis facials and massage, punters can also get their brows expertly shaped.

Working with the brow’s natural lines to ensure a perfect contour, therapists can tame unruly facial follicles into an eye-area masterpiece making your eyes look more open and your face more youthful.

Read The Full Men’s Health Australia Article

Suggested Treatments: Elemis Facials | Barber | Waxing | Laser Hair Removal

Meet Shaf, Face of Grooming Head Barber

At the forefront of our team is Shafeel, our lead barber, formerly of Chifley Barbers in the CBD. Known affectionately as ‘Shaf,’ he stands as one of Sydney’s most skilled barbers.

Now, as the head of our Face of Grooming suite, Shaf brings his unparalleled expertise to curate a grooming experience that goes beyond expectations.

Sydney Barber Shop Services

Embark on a grooming journey that transcends the ordinary with our curated selection of premium barber services. At Face of Grooming, we take pride in offering a range of meticulously crafted experiences designed to elevate your personal style and enhance your overall grooming routine. Explore the artistry and precision behind each service:

Style Cuts: Rediscover your individuality with our style cuts, where skilled hands sculpt and shape your hair to reflect your unique personality and preferences.

Fades: Experience the artistry of precision fading, a barbering technique that seamlessly blends contemporary trends with timeless charm, resulting in a polished and modern aesthetic.

Crew Cuts: Embrace a harmonious fusion of modern trends and classic allure with our expertly executed crew cuts tailored to suit your distinctive taste.

Beard Trims: Perfectly groomed facial hair is an art form. Trust our expert barbers to shape and refine your beard, achieving a look that complements your style.

Hot Towel Shaves: Immerse yourself in the luxury of our hot towel shaves, a rejuvenating experience that combines thorough attention to detail with a touch of pampering.

Shoeshines: Perfect for busy professionals on a work break—pair the finesse of a sharp haircut with our meticulous shoeshines. Renew your footwear swiftly for a polished look that complements your professional style, ensuring you return to work refreshed but impeccably groomed.

At Face of Grooming, each service is a testament to our commitment to excellence and personalised care. Step into our sanctuary of grooming, where every detail is crafted with precision, and every visit is an opportunity to indulge in the art of self-care.

View Our Barber Shop Services.

Hear From Shaf’s Clients

“Great place for a haircut. Super skilled, no fuss, great vibe & very professional. The place for a cut in central Sydney.”

Gerard B

“Not just a barber. The team as a collective are talented. They understand hair. They understood me as the client and all my hair anxieties. It is very rare to find a good male hairdresser who has the talent. You’ll find it here. They take the time to understand the brief and style the cut to your preference and comfort. I wouldn’t review a barber unless I thought they were that good. This barber won’t disappoint. <3”

Luke Hart

“Amazing service and detail with every haircut. Yet to experience a single bad haircut after visiting for over a year, with every cut being consistent and of the highest quality. They take precision to a new level with every single blade of hair cut with excellence.”

Michael Ursino

“Chifley Barber is a professional, high-quality barber, and I’ve been going there for many years. Ask for my man Shaf, he’ll look after you.”

David Elliot

How to Book

Face of Grooming is not just a barber; it’s a destination where your grooming journey reaches new heights under Shaf’s expert care.

Book an appointment online for your next trim with Shaf and his team.

Face of Man has been temporarily located on Level 14 of the Apple Building, and due to unforeseen circumstances, has temporarily closed while we await the completion of our new location.

Our first dream was to go into Level 1/77 King however, as with any ambitious project, there can be crazy, unexpected challenges. We experienced plumbing and structural issues, and while it looked incredible in on paper, it was not to be despite all our best efforts.

Staying on Level 1 did not work out as planned despite our best efforts. Instead of staying on Level 14, 77 King Street and compromising the exceptional experience we aim to deliver, we made the decision to relocate to a more suitable space.

Our dedicated team has been working tirelessly behind the scenes to make this transition seamless.

We understand the importance of ensuring that Face of Man maintains the high standards you have come to expect from us, and we are excited to share our progress with you.

New Location

Our new address is Level 2/131 York St, directly behind the QVB and above Abbeys’ Bookshop, a well-known establishment in the city’s heart.

This is a space that embodies our brand and has been meticulously tailored to provide you with the utmost comfort and satisfaction. We are confident that this new home will be the perfect backdrop for the Face of Man experience, and we can’t wait to welcome you there.

Appointments

We understand that some of you have had appointments scheduled between October 13th and 20th, and we want to assure you that our team will personally reach out to you to reschedule your appointments, and you will be given priority for the inconvenience. With the social season fast approaching, we kindly remind everyone to jump online or call the Salon from the 13th of November to book your appointments, as we will book out very, very quickly.

Our phones will be switched on starting the week of November 13th, from 9.00 AM to 5.30 PM.

Thank You!

During the week of the 13th, Ivy and Grace will be onsite and ready to accommodate. We will ensure everyone is looked after. I will be going above and beyond to make this up to you including exciting ‘thankyou’ surprises.

From the depth of my heart, I would like to thank everybody for your kindness and understanding throughout this time. Starting with Covid, then being acquired by Sydney Metro, and ending with construction challenges – if it weren’t for my beautiful clients and supportive team, I am not sure we would have made it.

Cut, Shave or Shoe Shine?

That said, I’m so excited about what we have been able to build for our gentlemen. We are thrilled to share that we now have a fantastic Barber joining our Face of Man family, Shafeel. Some of you might already know him from Chifley Barbers from Chifley Tower. He is one of the most talented Barbers in Sydney offering everything from cuts to hot towel shaves, shoe shines all served with our traditional side of scotch. We cannot wait to introduce you. Find out more.

Delivering Excellence

Thank you for your patience and continued support as we navigate these changes. Face of Man is committed to delivering excellence, and we look forward to serving you in our new, improved space.

Our journey continues, and we’re excited to embark on this new chapter with you.

Kylie xx

We’ve missed you, and we’re eager to extend our tailored men’s grooming services to you all. Whether you’re seeking a quick pick-me-up or an extensive rejuvenation, our experienced therapists are ready to provide personalised care and a pamper session like no other.

Opening Hours

With our convenient Monday to Saturday hours, we’re here to cater to your busy schedule.

Join us on:

• Monday to Friday from 9am-7:30pm,
• Thursdays from 9am-8:30pm, and
• Saturdays from 9am-5:30pm.

Visit / Book

Visit us at Face of Man, and let us take care of you.

As you may already be aware, Face of Man has been hard at work on a very exciting project, and we’re just about ready to reveal it to the world.

We are so close to the offical unveiling of the latest chapter in the Face of Man story, and we cannot wait to share it with you finally.

In the meantime, we want to let you know that Face of Man will be temporarily closed from April 6th to May 1st.

Stay tuned for more updates, and we look forward to seeing you soon!